UI/UX
As the Senior Art Director on the creative services team, I was responsible for E*TRADE’S newest product, Adaptive Portfolio. I guided the visual design of the product, and the creation of iconography, a color palette for data visualization, and all custom UI elements.
The self-guided (wizard) questionnaire helps you diversify your portfolio, and create a custom savings plan based on your retirement goals.
Adaptive Portfolio was apart of a larger effort to rebrand, and reinvent the company's image. This project was a collaboration with RG/A agency.